Looking for a person to run your social media efforts may be each a watch-establishing and frustrating experience. It'd appear that, of the candidates who can boast any aim or metric from their process, the only component they factor to doing is "driving engagement."?while engagement metrics can be tied lower back to a commercial enterprise' backside line, extra regularly than no longer, social media marketers are not moving the metrics ceos care approximately. Years after the very first "can we measure the roi of social media?" Weblog publish, the role of the social media community manager hasn't advanced an awful lot inside the methods of purpose-orientated, metrics-driven advertising. It is viable this is due to the fact many groups have not discovered the right manner to degree the roi of their efforts, so they do not know to lease someone who can assist them pressure actual enterprise outcomes.