Business plan resume example - Advertising product plans manager/ fleet brand supervisor (1997 - 2000) directed advertising and product planning of all ford and lincoln mercury automobile lines. Controlled pricing, merchandising, product content material, and competitive positioning. Synthesized client studying and fashioned conclusions to improve advertising and marketing productivity and normal enterprise performance. Served as fleet logo manager for national account fleet markets throughout all product lineups. Managed 15 direct reports and 20 oblique reviews. Suggested to government director of country wide money owed, fleet, leasing, and remarketing operations.
Consummate advertising government with increasingly accountable enjoy using product approach and execution for fortune 500 groups. State-of-the-art know-how of advertising and marketing and finance that enables successful product-strategy improvement with a focus on profitability; capability to count on marketplace tendencies, initiate timely improvement, and decorate price in relatively competitive and mature markets. Respected as a dynamic crew builder, palms-on leader and innovative solutions issuer. Interact in move-departmental networking and writer forward-wondering marketing plans. Mba in advertising and marketing. To be had for travel.
Advertising & enterprise planning director, alternative fuel cars (2000 - 2002) institutionalized enterprise's first ever dedicated afv business unit. Developed business plans for cng, lpg and electric powered automobiles deliberate for manufacturing. Identified market capability, advertising equation, cheap commercial enterprise shape (abs), capability roi, and photo fee added. Directed sales, marketing, merchandising, product positioning, logo profilers, and supplier training. Controlled $50 million income and marketing budget. Controlled 20 direct reports and 30 oblique reports. Mentioned to government director of country wide money owed, fleet, leasing, and remarketing operations.
Strategic/ enterprise making plans - product improvement/ release - emblem positioning/ control - market research - aggressive intelligence - customer insights - group of workers development/ leadership - enterprise development - sales management - non-stop improvement - undertaking control - analytical problem fixing.
Advertising and marketing launch manager, mid-size cars (1990 - 1997) challenged to create a course-to-market strategy for taurus/ sable, rework product lineup from low income condominium fleet income to high income retail fleet sales and preserve standard volume leadership. Carved strong emblem role in sedan market round "constructed with american satisfaction" campaign. Located brand as less expensive and technologically advanced to benefit management leverage over japanese imports. Controlled product launch crew comprised of fifty body of workers members and organisation employees. Said to general advertising supervisor.